You work too hard to not know where your money went.

Helping custom apparel sellers on Etsy, Shopify, and TikTok Shop finally understand their numbers — and actually keep the money they make.

You should be profiting from every order you ship. Let's make sure you are.

If you are running a custom apparel shop on Etsy, Shopify, or TikTok Shop and you have ever looked at your revenue and thought — where did all the money go — you are in the right place.

I am Dina Anaya. I spent years running my own embroidery and custom apparel business. I know what it feels like to have 200 orders, a full craft room, and a bank account that does not match the chaos. I also spent years as a former QuickBooks Live Expert seeing inside hundreds of small business books — which means I know exactly where the money goes and why.

At Anaya Bookkeeping I help custom apparel sellers understand their real numbers, price their products for actual profit, and build a business that pays them what they deserve.

Grab Your Free Profit Pricing Calculator →

Here is how I help custom apparel sellers go from confused to confident

Is your pricing actually making you money?

Most custom apparel sellers are underpricing without even knowing it. My Profit Pricing Audit goes through every product — materials, labor, platform fees, overhead — and shows you exactly what to charge to hit a real profit margin. Button — Book a Profit Pricing Audit — $197

Are your Books a mess?

If you have months of uncategorized transactions sitting in QuickBooks — no judgment, I have been there — my QBO Diagnostic Review and Cleanup service gets you caught up, organized, and set up correctly for your e-commerce business. Button — Learn More

Ready for ongoing support?

Once your books are clean I offer monthly bookkeeping packages specifically designed for Etsy, Shopify, and TikTok Shop sellers. You get clean books, monthly profit and loss reports, and a clear picture of your numbers every single month. Button — See Monthly Packages

Ready to finally know your numbers?

Here is the truth nobody tells you when you start a custom apparel business — being busy is not the same as being profitable. You can have a full order queue, a craft room that never sleeps, and a TikTok Shop blowing up — and still wonder where all the money went at the end of the month.

I know because I lived it.

At Anaya Bookkeeping I work specifically with embroidery, DTF, and print on demand sellers who are done guessing and ready to actually understand their numbers. No intimidating jargon. No judgment about the six months of uncategorized transactions sitting in your QuickBooks. Just real help from someone who has been exactly where you are.

Let's figure out where your money is going — and make sure more of it stays with you.

🎁 Grab Your Free Profit Pricing Calculator

Find out in 5 minutes if your pricing is actually making you money. Built specifically for Etsy, Shopify, and TikTok Shop apparel sellers — completely free.

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