About Us

Your Partner in Simplifying Bookkeeping for Small Businesses 

Hello! I’m Dina Anaya, and I’m here to help small business owners like you take the stress out of managing your finances. My journey into bookkeeping started as a small business owner myself. I ran an e-commerce shop called PSE Gifts, where I created and sold personalized products on Shopify and Etsy. While I loved my business and connecting with customers, I quickly realized that managing the books and handling finances while running an online store was a huge challenge. Between keeping up with sales, expenses, inventory, and tax prep, it became overwhelming.

With a degree in accounting and years of experience running my own business, I decided to turn my passion for numbers into a solution for others facing the same struggles. I pivoted from e-commerce to bookkeeping to focus on helping other small business owners like you streamline their financial operations and gain control over their finances. Over time, I realized that bookkeeping for e-commerce businesses is unique—particularly when integrating third-party apps like Shopify and Etsy with QuickBooks. That’s when I knew I could make a real difference in helping entrepreneurs balance their financials with ease.

I specialize in working with small businesses, from e-commerce stores to local service-based businesses. I understand the day-to-day challenges you face and provide simple, clear, and actionable financial solutions to help your business thrive. Whether it’s cleaning up your books, managing payroll, or preparing for tax season, I’m here to ensure your finances are organized and ready for growth. My mission is to give you back the time and peace of mind to focus on what you do best—running your business. Let’s work together to make bookkeeping one less thing you need to worry about.