EPISODE 12

Etsy Bookkeeping for Small Business: What Your Numbers Are Really Telling You 

Your bookkeeping should do more than help you file taxes. In this episode, I’m talking about how Etsy sellers and product-based small business owners can use their numbers to understand profit, cash flow, debt, spending, and whether the business can actually afford to grow. 

You’ll also hear why strong sales don’t always mean strong cash flow, how credit card debt and personal spending can distort your financial picture, and why reviewing your books throughout the year gives you time to make better business decisions before tax season arrives.

EPISODE 11

Etsy & Shopify Holiday Sales: How to Handle the Rush Without Running Out of Cash  

A successful holiday sale can be exciting — until inventory, shipping, supplier payments, and fulfillment costs start draining the bank account. In this episode, I’m talking about how Etsy and Shopify sellers can prepare for the holiday rush, manage cash flow, plan inventory, understand production capacity, and avoid funding a busy season with credit cards or panic. 

EPISODE 10

Black Friday Discounts: How to Know If Your Product Can Actually Afford the Sale 

Before you offer 20%, 25%, or even 30% off your Etsy or Shopify products, you need to know what that discount is doing to your profit. In this episode, we break down how to calculate your floor price, understand your profit margin, look at the volume you would need to sell, and decide whether a Black Friday promotion actually makes financial sense for your product-based business. 

EPISODE 9

Black Friday Planning for Makers: How to Stop Panicking and Start Preparing 

Black Friday success starts long before Black Friday. In this episode, I’m sharing how Etsy and Shopify sellers can plan Q4 promotions earlier, choose which products to promote, prepare marketing ahead of time, and use their numbers to make smarter, more profitable holiday sales decisions. 

EPISODE 8

Q4 Product Strategy — What Should You Actually Promote? 

Q4 can make you feel like you need to launch more products, but that isn’t always the smartest move. In this episode, Dina walks through how to choose the products you actually want more orders for, using profit, production time, and capacity to decide what to push, keep, or pause during your busiest season. 

EPISODE 7

How to Raise Your Prices Without Losing Your Customers 

You know your prices need to go up—but what if your customers leave? In this episode, I’m sharing what actually happened when I raised my prices, plus five practical ways to make the change without apologizing, over-explaining, or panicking when sales slow down. 

EPISODE 6

Is This Product Even Worth Your Time? 

A product can be profitable and still not be worth making. In this episode, I’ll show you how to work backward from what you want to earn per hour to find out which products deserve more of your time — and which ones might be quietly holding your business back 

EPISODE 5 

I Was a Five-Star Seller Going Broke on My Best Product

I had a best-selling embroidered product, great reviews, and plenty of orders — but once I finally looked at the real numbers, I realized I was barely making money on it.

In this episode, I’m talking about underpricing, the fear of raising your prices, and why a product that sells well isn’t always a product that’s actually profitable.

EPISODE 4 

Your Best Sales Month Ever… So Why Are You Still Broke?

Ever have a great sales month and then look at your bank account wondering where all the money went?

In this episode, we look beyond revenue and talk about what’s actually left after product costs, fees, shipping, labor, overhead, and everything else it takes to run a product-based business.

EPISODE 3

Do You Actually Have the Money to Run Ads?

Running Etsy or social media ads can feel like the answer when sales are slow — but ads can make a money problem worse if the numbers underneath your business aren’t working yet.

In this episode, I share what I learned from running ads in my own business and how to think about margins, cash flow, and whether your business can actually afford to pay for more traffic.

EPISODE 2

I Made $5,000 This Month. Where the Heck Did It All Go?

Revenue is not the same thing as money you get to keep.

In this episode, I break down three numbers every product-based business owner should understand — revenue, cost of goods sold, and profit — and why knowing your sales total alone can give you a very misleading picture of how your business is actually doing.

EPISODE 1

I Thought Marketing Was My Problem. It Was My Numbers.

For years, I thought more marketing, more products, and more sales were what my business needed.

What I eventually learned was that I didn’t have a marketing problem — I had a numbers problem. In this first episode, I share the story behind The Maker’s Money Podcast and why understanding your numbers changes the way you run your business.