EPISODE 7

How to Raise Your Prices Without Losing Your Customers 

You know your prices need to go up—but what if your customers leave? In this episode, I’m sharing what actually happened when I raised my prices, plus five practical ways to make the change without apologizing, over-explaining, or panicking when sales slow down. 

EPISODE 6

Is This Product Even Worth Your Time? 

A product can be profitable and still not be worth making. In this episode, I’ll show you how to work backward from what you want to earn per hour to find out which products deserve more of your time — and which ones might be quietly holding your business back 

EPISODE 5 

I Was a Five-Star Seller Going Broke on My Best Product

I had a best-selling embroidered product, great reviews, and plenty of orders — but once I finally looked at the real numbers, I realized I was barely making money on it.

In this episode, I’m talking about underpricing, the fear of raising your prices, and why a product that sells well isn’t always a product that’s actually profitable.

EPISODE 4 

Your Best Sales Month Ever… So Why Are You Still Broke?

Ever have a great sales month and then look at your bank account wondering where all the money went?

In this episode, we look beyond revenue and talk about what’s actually left after product costs, fees, shipping, labor, overhead, and everything else it takes to run a product-based business.

EPISODE 3

Do You Actually Have the Money to Run Ads?

Running Etsy or social media ads can feel like the answer when sales are slow — but ads can make a money problem worse if the numbers underneath your business aren’t working yet.

In this episode, I share what I learned from running ads in my own business and how to think about margins, cash flow, and whether your business can actually afford to pay for more traffic.

EPISODE 2

I Made $5,000 This Month. Where the Heck Did It All Go?

Revenue is not the same thing as money you get to keep.

In this episode, I break down three numbers every product-based business owner should understand — revenue, cost of goods sold, and profit — and why knowing your sales total alone can give you a very misleading picture of how your business is actually doing.

EPISODE 1

I Thought Marketing Was My Problem. It Was My Numbers.

For years, I thought more marketing, more products, and more sales were what my business needed.

What I eventually learned was that I didn’t have a marketing problem — I had a numbers problem. In this first episode, I share the story behind The Maker’s Money Podcast and why understanding your numbers changes the way you run your business.